A lobby, in the usual sense, is a group that presses on the world for its own gain. We kept the word and turned it around: we lobby for the things that cannot lobby for themselves — soil, water, air, bees, the people who eat what we grow.
Anti Matter is the second half of the turn. In physics, antimatter is the mirror of ordinary matter; put the two together and they release enormous light. That is our position exactly. We are against matter being the only thing that counts — against the belief that the material take is the point. Take the extraction out, and what is left is light.
And the pun, since you were patient enough to reach it: most companies are run by people who want the matter. We are the anti-matter lobby — so as far as returns go, it really doesn't matter to us. Everything else here, though, matters a great deal.